Director of Integrated Marketing Strategy and Operations (Remote)

Company Description

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

  • Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
  • Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
  • M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
  • Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
  • In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organisations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Due to our continued growth, we are hiring for a Director of Integrated Marketing Strategy and Operations at The Medicus Firman M3 company.

About the Business Unit:

The Medicus Firm (TMF), a part of M3USA, is a national retained physician search firm unlike any other. Unparalleled resources and recruitment experience make TMF one of the largest and most effective retained physician search teams in the US. Our unique, client-focused approach reduces our clients' financial exposure while providing excellent customer service, and more importantly, results! The Medicus Firm is a nine-time winner of the Best of Staffing Client Satisfaction award, presented by ClearlyRated. This award recognizes the top 2% of search firms based on exceptional client satisfaction scores. Innovative technology allows TMF to offer unmatched transparency in reporting and practice details, via the new EPiC opportunity overviews.

The M3 Partnership enables The Medicus Firm to position our clients at an advantage. We benefit from deeper relationships with physicians, who recognize that we're part of an international company offering opportunities to participate in research and education, earn money as a panel participant, and more.

M3 cultivates relationships with millions of active physicians who regularly participate in market research, continuing education, clinical research, professional enrichment, etc. The reach of M3 and its healthcare brands includes more than 4 million engaged physicians globally. 

This position is fully remote and you will be able to work permanently from your home.

Job Description

Including, but not limited to the following:

  • Develop and execute bespoke marketing campaigns and communications strategies that generate quality lead generation and product awareness to prospects and clients
  • Lead the development of programmatic media strategies and analysis, establishing best practices for ongoing campaign planning and management; effectively track testing and results to continually optimize content
  • Support the development of sales programs, backed by data-driven insights to achieve sales acquisition and retention targets
  • Oversee corporate communication activities, both internal and external, along with managing public relations efforts
  • Provide individual contribution for content creation (creative and messaging) and execution with business operation collaboration
  • Demonstrate strong project management skills to oversee and coordinate marketing initiatives. Efficiently plan, execute, and monitor projects to ensure timely delivery of high-quality marketing campaigns
  • Own creation and management of marketing budgets, routinely evaluating marketing activities using ROI, productivity and performance metrics; apply strong budget management skills to ensure efficient resource allocation and optimal results.
  • Oversee and manage marketing vendor relationships; define special projects, ensure deliverables are met, and provide status reports
  • Work closely with data analytics teams to generate data requirements, establish analytics trackers and data pacing documents to communicate optimization needs and performance metrics
  • Synthesize complex data in Excel across multiple sources to glean actionable insights and communicate trends across organization leaders and junior team members. Use data analysis to set, track and report data to anticipate and/or react to promotional course corrections, as needed

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related discipline required, MBA preferred
  • Healthcare and/or physician recruitment experience is a plus
  • Minimum of 5 years of related experience in digital and progressive B2B marketing
  • 3 years in a leadership role managing marketing professionals required
  • Self-motivated, innovative, ability to work independently and multi-task.
  • Superior attention to detail and communication skills.
  • Excellent personnel and team management skills including training, mentoring and coaching
  • Excellent communication, organization and time management skills. Proven ability to influence others and gain buy-in from key stakeholders across all levels
  • Proven track record of enhancing campaign performance across digital advertising, event support, web presence and public relations
  • Experience with Marketing Automation tools

Additional Information

A career opportunity with M3 USA offers competitive wages, and benefits such as:

  • Health and Dental
  • Life, Accident and Disability Insurance
  • Prescription Plan
  • Flexible Spending Account
  • 401k Plan and Match
  • Paid Holidays and Vacation
  • Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.

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