Lifecycle Marketing Associate

Company Description

M3 Wake Research, an M3USA Company, is an integrated network of premier investigational sites meeting the clinical research needs of global biopharmaceutical, biotechnology, medical device, pharmaceutical and clinical research organizations (CROs). With close to 30 owned and managed research sites across the country, M3 Wake Research is one of the largest independent, multi-site clinical research companies in the US. M3 Wake Research continues to grow through acquisitions and uncompromising commitment to careful planning and execution in accordance with regulatory compliance.

Conducting studies since 1984, M3 Wake Research owns a proprietary patient database of potential clinical trial participants across the US. As of today, our board-certified physicians have completed more than 7,000+ successful clinical trials, while consistently exceeding sponsor expectations for integrity, timeliness, subject enrollment, human protection, and expeditious delivery of accurate evaluable data.

Due to our continued growth, we are hiring for an Lifecycle Marketing Associate at Wake Research an M3 company.  This is a remote position. 

Job Description

Mission of the Role: 

As the Lifecycle Marketing Associate, you will lead the outreach and engagement efforts of the owned audience, helping to reduce acquisition costs, build user profiles over time, and will be responsible for hitting KPIs with oversight from the Director of Growth. You will work on creating engaging customer flows and journeys to help minimize acquisition costs, develop, and build out user profiles to help with retargeting efforts, and monitor performance of owned audience on all channels to ensure success.

Essential Duties and Responsibilities:

  • Strategic Data Analysis and Application: Spearhead the collection, analysis, and interpretation of user data to refine marketing strategies. Employ sophisticated techniques like customer segmentation, cohort analysis, and A/B testing, with a particular focus on identifying medical indications in user profiles for targeted study recruitment.
  • Advanced Customer Segmentation: Utilize your technical background to segment our user base using both demographic and medical-specific criteria, ensuring highly personalized and relevant marketing campaigns.
  • Lifecycle Content Strategy: Craft and implement content strategies attuned to different stages of the customer lifecycle, emphasizing relevance and engagement, particularly in the context of medical research participation.
  • Marketing Automation Mastery: Demonstrate advanced proficiency in marketing automation tools (e.g., Iterable) to streamline and personalize communication, with an emphasis on technical configurations suitable for medical research contexts.
  • Campaign Development and Optimization: Design and optimize multifaceted campaigns targeting customer acquisition, onboarding, engagement, and retention. This includes creating impactful email content and designs that resonate with diverse patient groups.
  • Lead Nurturing and Conversion: Develop comprehensive lead nurturing programs aimed at guiding prospects through the funnel, with a specific focus on converting them into study participants.
  • Retention Strategy Execution: Implement innovative strategies for participant retention, including the development of loyalty programs and collection of participant feedback for ongoing studies.
  • Cross-Functional Collaboration: Work closely with teams across M3 Wake Research (including site leaders, sales, and marketing) to produce effective promotional materials for CRM and social media campaigns, ensuring they align with various stages of the participant lifecycle.
  • Digital Asset Management: Aid in the creation, organization, and management of digital assets used in lifecycle campaigns, with an emphasis on materials that cater to a medically informed audience.
  • Campaign Auditing: Regularly evaluate CRM and social media campaigns for their effectiveness and relevance across different stages of the participant lifecycle.

Qualifications

Requirements:

  • Bachelor's degree in marketing, business, or a related field
  • 3-5 years of experience in marketing, with a specific focus on lifecycle or digital marketing.
  • Demonstrated proficiency in using marketing automation tools (such as Iterable) and data analysis software.
  • Proven track record of successfully managing and executing marketing projects, particularly those involving customer segmentation, content strategy, and automated marketing campaigns.
  • Solid experience in developing and implementing data-driven marketing strategies, including A/B testing, cohort analysis, and customer lifecycle management.
  • Excellent written and verbal communication skills, with the ability to create engaging and targeted content for a diverse audience.
  • Strong collaborative skills, with experience working in cross-functional teams and interacting with stakeholders from various departments, including technical, sales, and medical teams.

Additional Information

A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:

  • 401(k), 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

About M3USA

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

*M3 reserves the right to change this job description to meet the business needs of the organization

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