Performance Marketing Specialist (Remote)

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Due to our continued growth, we are hiring for an Performance Marketing Specialist at M3 Global Research, an M3 company.

About the Business Unit:  

M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

M3 Global Research maintains ISO 20252 and 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors. 

Job Description

The Performance Marketing Specialist is crucial for spearheading initiatives within the Acquisition team to expand panel membership through strategic and data-driven digital marketing campaigns. This role emphasizes collaboration with various divisions including Analytics, Engagement, and Customer Support, ensuring seamless execution and optimization of acquisition strategies.

ESSENTIAL JOB FUNCTIONS:

  • Develop and execute targeted digital marketing campaigns aimed at panel membership growth, utilizing data insights for optimization.
  • Work in tandem with Analytics to leverage campaign performance data, applying findings to refine and enhance acquisition efforts.
  • Engage with cross-functional teams, particularly the Engagement division, to align on messaging and ensure a cohesive approach to member recruitment.
  • Identify automation opportunities within acquisition processes to increase efficiency and reduce time-to-market.
  • Monitor and adjust campaign strategies based on performance metrics and team goals, ensuring alignment with the broader organizational objectives.
  • Responsible for the comprehensive management of the marketing budget, including the allocation and tracking of funds by acquisition tactic and specialty. This entails rigorous monitoring of spend against performance to ensure optimal allocation of resources and maximize return on investment.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field, with a strong foundation in digital marketing strategies and data analysis.
  • Demonstrated experience in performance marketing, with a focus on acquisition and a proven track record of meeting or exceeding targets.
  • Exceptional analytical and project management skills, with the ability to collaborate effectively across diverse teams.
  • Creative problem-solving abilities and a commitment to innovation and continuous improvement.
  • Experience in B2C marketing, especially within the medical community and digital channels and performance marketing tools.

Additional Information

About M3USA

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements. Embrace the chance to drive change with M3 USA.

*M3 reserves the right to change this job description to meet the business needs of the organization

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